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Who cares?

Radio Listeners

 CIRCULATION (as of Jan. 2016) 

Avg. unique visitor/month 31,300 

Android visitors 18,000/ iPhones visitors 7,000/ TuneIn visitors 2,000 

Avg. website unique visitor/month 3,300 

Registered website users 2,111 

Email Distribution 8,217 

Collective Instagram Fans 330k 

Collective Facebook Fans 105k 

GENDER   

Female 59.6%   

Male 40.4% 

AGE   

Average visitor age is 24.1 

Marital Status  

Single 62.3%   

Married/partnered 37.7% 

HOUSEHOLD INCOME 

Average $45,300 

EMPLOYMENT STATUS 

Employed full-time 67.6  

 Employed part-time 32.4 

EDUCATION    

Four-year degree or higher 57.8% 

STUDENTS Currently attending college or university 

Full-time 68.7  

 Part-time 31.3 

WHAT THEY BUY 

91.1% have a personal computer. 

63.1% bought a paperback book in 

74.8% own two or more vehicles. 

88.9% own a smartphone. 

30,3% own their home 

WHAT THEY DO (over the past 12 months) 

Go to the movies 91.1% 

Attend music performances 79.7% 

Consume alcoholic 74.6% 

Go to a museum 67.1% 

Attend art galleries 57.7%